Chat is no longer tied to a single document. You can work across multiple surfaces at once.
Start a conversation on one object while working on another
Keep a few things open at a time (don't overdo it: too much context switching hurts focus)
Chat knows which page you're on, so “fix this brief” applies to the brief you're viewing
Reference a different object directly when you need to work across product surfaces
Previously, chat was tied to the document you were on. If you were in a brief or initiative chat and needed to act on a different object, you had to leave that chat. Now the workflow is more natural, and switching between tasks is a lot easier.