"The big thing you're going to have is the adoption part — someone needs to get in there and make sure they really use it. That's where all of our technology breaks down."
Lee named the risk after the demo.
This is the gap between "I get it" and "my team will use it." Individual champions often see the value fast. Org-wide adoption is different. People need the right integrations. Engineers need to trust the workflow. Stakeholders need safe access. Security needs answers. New users need a first session that does not feel like setup homework.
Begoña put the adoption constraint in practical terms: Asana was non-negotiable for her company, engineer adoption would be hard, and guided onboarding would matter. Jeffrey needed Teams, Asana, and Confluence because that is where his company already worked. Mitch described a Microsoft-first culture where adding a separate tool needed a clear reason.
Those are not objections to brush past. They are rollout design.
Hamster gives teams a permission model, free Reviewer seats, workspace-scoped data, shareable Briefs, and connected delivery context so more people can sit in the work without everyone becoming an admin or a builder. The best rollout usually starts with one team, one real Brief, and the tools already closest to the work.
Start with the people already feeling the pain: a PM or TPM, an engineering partner, and one stakeholder who usually gets pulled into alignment late. Use a real Brief. Let the team see the before and after in their own work.
Then expand by need: reviewer access for stakeholders, IDE context for engineers, connected docs for product memory, and integration work where the current operating system demands it.